Linkedin

How to improve your Linkedin profile?

Choose the Ideal LinkedIn Profile Picture
Your profile photo is the first impression people get on LinkedIn, and as visual creatures, it greatly shapes how others perceive you. To make a strong impact, ensure the picture is up-to-date and resembles your current appearance. Aim for your face to take up about 60% of the frame (avoid distant shots), dress as you would for work, and smile genuinely!

Add a Relevant Background Image
The background image is a key visual element at the top of your profile and can make your page more memorable. It draws attention and helps convey what matters most to you, giving your profile personality and engaging viewers. Choosing the right image will make your profile stand out.

Enhance Your Headline Beyond a Job Title
Your headline isn’t restricted to just listing your job title. Use this space to give insight into your role, your passion for the work, or what drives you. Look at the headlines of successful people in your industry to see how they add value beyond their titles.

Record Your Name Pronunciation
Tired of people mispronouncing your name? LinkedIn allows you to record how your name is said so others can hear and get it right. This feature makes networking smoother and helps avoid awkward name mispronunciations.

Tell Your Story in the Summary
Don’t leave the summary section blank! It’s your chance to share your journey, not just list job titles or skills. Explain why your experience matters and how your skills can benefit others. It’s worth spending time to write and refine this section, as it’s one of the most personal parts of your profile.

Avoid Overusing Buzzwords
Terms like “experienced,” “innovative,” and “strategic” are so common they’ve lost impact. Instead of relying on these clichés, show how you embody these traits through examples. Demonstrate your strengths rather than just stating them.

Expand Your Network
A simple way to grow your LinkedIn network is by syncing your email contacts. LinkedIn will suggest connections based on your contacts, but you control who you add. Additionally, make it a habit to send connection requests after meetings or events to keep your network vibrant.

Highlight Relevant Skills
Review the skills section of your profile and make sure it accurately reflects what you do. Don’t overload it with too many, but focus on those most relevant to your work. This keeps your profile streamlined and helps others endorse your expertise.

Give and Receive Endorsements
Endorsements add credibility to your skills. Start by endorsing connections who truly deserve it, and they’re likely to return the favor. Don’t hesitate to ask trusted colleagues for endorsements, but make sure they’re aligned with your core skills.

Take Charge of Your Endorsements
When endorsements start coming in, they might not always reflect your main areas of expertise. Use LinkedIn’s editing tools to control which endorsements are displayed, ensuring they match your personal brand.

Request Recommendations
Recommendations go beyond skills—they offer a personal testimonial of what it’s like to work with you. Reach out to colleagues and managers for these references, making sure to ask people who have seen you excel in your work.

Showcase Continuous Learning
LinkedIn Learning allows you to display completed course certificates on your profile. This highlights your commitment to growth and keeps your network informed about your new skills.

Share Media and Marketing Content
If you produce marketing materials like case studies or reports, share them on LinkedIn to give others insight into your expertise and your company’s values. This helps demonstrate your passion and professionalism.

Engage by Sharing Content
Having a network on LinkedIn is great, but being active in it is even better. Share interesting and relevant content that aligns with your field to add value to your connections and stay visible in their feeds.

Comment on Shared Posts
Don’t just share content—add your own insights. Commenting on posts gives you more prominence in the feed and allows you to express your opinions, whether you agree or disagree. Engaging in discussions raises your profile.

Follow Industry Leaders
Following influencers and thought leaders in your field helps keep your feed fresh and filled with content worth sharing. It also demonstrates your enthusiasm and interest in the latest trends in your industry.

Activate Creator Mode
Creator mode gives you access to tools that help increase your visibility and influence on LinkedIn. It’s designed to help you build a bigger audience and create more engaging content.

Feature Your Services
For freelancers, consultants, or small business owners, LinkedIn’s Service Page is a free way to highlight the services you offer. These pages allow you to showcase your offerings and make it easy for potential clients to contact you.