Stay Ahead with Articles and Case Studies from GUBC Members
Welcome to the Business Insights section of the Glasgow University Business Club (GUBC). This is your go-to hub for engaging articles, case studies, and thought leadership pieces written by our talented members. Whether you’re interested in the latest business trends, real-world case studies, or learning more about club-related topics, this is the place to stay informed.
Discover a world of possibilities
Welcome to a world of limitless possibilities, where the journey is as exhilarating as the destination, and where every moment is an opportunity to make your mark on the canvas of existence. The only limit is the extent of your imagination.
Real-World Case Studies
Earn from practical examples and case studies contributed by GUBC members. These deep dives into real-world business scenarios will help you understand how strategies are applied, what challenges businesses face, and how they overcome them.
HubSpot’s Case Study Collection
HubSpot provides numerous case studies showcasing how companies like WeightWatchers transformed their sales processes using customer relationship management (CRM) software. These examples break down the challenge, solution, and impact, offering valuable insights into digital marketing and process optimization.
McKinsey’s Business Insights
McKinsey & Company offers in-depth articles on various business topics, from digital transformation to navigating the impact of the COVID-19 pandemic. They provide case studies on building sustainable businesses and advice on leadership during challenging times.
Visme’s Case Study Best Practices
Visme features real-life case studies in industries such as sales and marketing. A notable example is Georgia Tech Athletics, which saw an 80% increase in ticket sales by improving their customer engagement process.
Keep an eye out for updates
Club-Related Topics
Explore blog posts about events, guest speakers, and workshops hosted by GUBC. These articles will provide reflections on what our members have learned and how these experiences can shape your own academic and professional journey.
Glasgow University Business Club 